A helpful listener called in and identified the beer as Rheingold Beer, and even sang us the jingle!
See if you can’t stop yourself from singing along…
After getting sucked down a Wikipedia hole, I learned that the New York-based Liebmann Brewery beer was popularized by its use of spokes-models known as “Miss Rheingold”, the first of whom was Eugenia Lincoln Jinx Falkenberg, one of the very first Supermodels.
The wildly popular Miss Rheingold pageant, let the American public vote for their choice of winner, and made its mark on popular culture. Starting in 1941, hundreds of young women would try to become one of six finalists who would compete to become that year’s Miss Rheingold, a title that could launch a career!
After her stint as the first Miss Rheingold, Jinx Falkenberg performed extensively on USO Tours and married John Reagan “Tex” McCrary after WWII. The McCrarys (by now known as Tex and Jinx) began broadcasting a morning radio show called “Hi, Jinx” in New York on NBC radio and are credited with pioneering the talk-show format in both radio and television.
Take that American Idol!
3/10 – Reed Hessler adds: “I love this melody! It appears in one of my favorite old Hollywood movies, “Trouble in Paradise” from 1932. Two jewel thieves are in love, and when they visit Spain, the woman sings the melody “dah dee dum”, as she’s blissing out in her morning dressing gown. Obviously it was a popular tune back then.”Tags:beer, wiki-hole