WBJC Corporate Support

WBJC is Arbitron rated in both Baltimore and Washington, with a broadcast signal that reaches listeners and members in South Central Pennsylvania, West Virginia, Northern Virginia, the District of Columbia, and the DelMarVa peninsula.

 

Ratings:

Quantitative: In the fall, 2011 Arbitron National Regional Database, WBJC’s weekly listenership was 224,200.

Qualitative: WBJC listeners are affluent and engaged –

they have money *power*brains

 

38.7% of our weekly listeners choose WBJC as their primary radio station – hard to reach on any other frequency

(P1 listeners)

52.6% of our listeners are between the ages of 25 and 64

(Arbitron, Baltimore, August, 2011, Average Weekly P1 Cume Composition and AQH Age Cell Composition)

 

WBJC Listeners Respond to Underwriting Messages: It’s called the “Halo Effect” as listeners appreciate the fact that your business supports their favorite radio station. Our members have shown their support of WBJC with their wallets – by underwriting programming on WBJC you can transfer that brand affinity to your business. And, underwriting programming on WBJC shows your business is socially responsible.

WBJC:

Provides soothing classical music day and night, broadcasting continuously since 1951

Strengthens the local arts community

Broadcasts an opera each Saturday, including the live Metropolitan Opera Saturday Matinees

Features award winning personalities including Mark Malinowski, Dyana Neal, Judith Krummeck, Kati Harrison, Jonathan Palevsky and Reed Hessler

Offers specific programs for sponsorship including Face the Music, Toccata, Vocalise, Past Masters and Word on Wine

Non-Profit Organizations: promote concerts, recitals, plays, seminars and events on WBJC. Our special package includes on-air underwriting announcements, listings in our Events Calendar on WBJC-dot-com and may also include on-air interviews and ticket give-aways.

 

WBJC Copy Rules:

Message Length: 20 or 30 seconds

All messages are read live by the announcers (no production)

FCC restrictions for non-commercial stations include no ‘calls to action’, no price or discount information, no qualitative language and no comparative language

For WBJC corporate and non-profit underwriting information

please contact Jim Ward at jward@bccc.edu or 410-580-5800

WBJC